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Pago Digital committed to Colombia, supporting sports and ensuring financial inclusion

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Pago Digital, Official Sponsor of the BetPlay DIMAYOR League

The strategy, support the passion of Colombian football

Pago Digital, the leading payment gateway in Colombia, works to expand its commitment to the country, becoming the new official sponsor of the BetPlay DIMAYOR League, for the 2022 season. It represents an solid alliance that also guarantees the company’s support for sports and financial inclusion in Latin America.

This partnership is a significant decision and a proposal of common efforts between the two organisations, which challenges the payment industry in the country and seeks to improve the experience for Colombian soccer fans.

Supporting this competition is a great opportunity to approach the local market with digital exposure and brand awareness in soccer stadiums, in addition to allowing thousands of people to enjoy the passion of this sport. Besides sponsoring the DIMAYOR League, Pago Digital also supports the BetPlay DIMAYOR Cup.

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Pago Digital Official sponsor

BetPlay DIMAYOR League | BetPlay DIMAYOR Tournament | BetPlay DIMAYOR Cup
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Pago Digital & DIMAYOR, a single platform

Globally, soccer has represented cohesion and diversity. A game policy that over the years the sport's followers have adapted in their role as fans.

Pago Digital seeks to create a transformative impact on Colombians through sports, as a proud Colombian company. The company understands that the meaning of the game in life and in sport is essentially the same.

This demonstrates the company’s great growth and constant work in recent years, which is reflected today in this alliance, as it allows us to be an important part of the Colombian soccer family, while also consolidating our company  as leaders in the local market, said William Talero, CEO of Pago Digital Colombia.

Our challenge with this partnership is to unite industries and impact the lives of Colombians with a message of community. For this to happen, Pago Digital ensures to provide valuable and secure experiences while fans enjoy their soccer passion with DIMAYOR; thus transforming the alliance into a truly unique experience.

The 2022 association games

This sponsorship comprises the BetPlay League, BetPlay Tournament and the BetPlay DIMAYOR Cup competitions. Pago Digital supports soccer in Colombia in all game realms, including sponsoring the "DIMAYOR Player of the Match" award. Pago Digital guarantees easy and secure ways to pay for the passion that Colombian soccer deserves and needs.

This serves as an important turning point for Pago Digital, consolidating its position as the first payment platform to be the sponsor of the most prestigious league in Colombian soccer.

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