The BetPlay DIMAYOR 2022 League for the first semester ended on June 26, crowning Atlético Nacional as champion of the popular Colombian football tournament. For its part, Pago Digital – the first payment gateway to officially sponsor the championship – continues to strengthen its impact in terms of brand positioning and visibility in the local market.
A two-legged final
With great clubs that reached the semifinals, such as Atlético Nacional, Millonarios, Junior, Deportes Tolima and Medellín, the final of the 2022 League – I took place between the teams Atlético Nacional vs Deportes Tolima, being the winner Atlético Nacional.
The teams met in a final defined by 2 matches, one first leg and one return leg, where Atlético Nacional obtained the highest number of points.
The second semester of the Colombian Professional League will begin on the weekend of July 10, in full competition of Copa América Femenina, which will be played in Colombia until the end of the month. Unlike previous years, this time it will not be played in December, since the World Cup in Qatar will start on November 21.
Pago Digital & BetPlay DIMAYOR League: a strategic alliance
This 2022, Pago Digital began its sports sponsorship with BetPlay DIMAYOR League, through which it continues to greatly enhance its brand value, obtaining more and more presence at the national level in the Colombian region.
Throughout this first part of the championship, the payment gateway had large assets, such as “the player of the date” and “the 11 of the date”, which promoted the positioning of the company’s brand in this new incursion into the main sport in Colombia.
This same year, Pago Digital became part of the PayRetailers Group. Headquartered in Barcelona, Spain, the corporate group specializing in emerging markets in Latin America has offices and local experts in 7 Latin American countries, and representative sponsorships throughout the region, such as the South American CONMEBOL and the American Rugnby Superleague (SLAR): competitions that cover all the markets where the group operates.
From its sports sponsorship with DIMAYOR, Pago Digital continues to strengthen its impact at the local level, through an alliance that, without a doubt, represents the beginning of a great long-term strategic project.
“Pago Digital’s sports sponsorship with Betplay DIMAYOR League is the beginning of our consolidation in the Colombian market. Thanks to the great brand exposure that this alliance gives us, it will help us strengthen our position as one of the leading payment gateways in the country”, comments William Talero, CEO of Pago Digital.
About Pago Digital
Founded in 2011, Pago Digital has all the payment options at the local level, for all companies that wish to expand their business in Colombia. We process online payments through a secure, omnichannel and robust system, which helps to scale your business through alternatives highlighted by the excellence in the comprehensive service we provide and the results achieved.
For more information about the company and its technological solution, visit: https://www.pagodigital.co/